{"product_id":"howeller-dmc-sq","title":"Howeller DMC SQ Square Bill Crankbait – EBS MultiTouch 3-Sound Technology","description":"\u003cp\u003eThe \u003cstrong\u003eHoweller DMC SQ\u003c\/strong\u003e takes the championship-winning design of the Howeller DMC and adds a thin circuit-board square bill — producing erratic, deflecting action at shallow to mid-range depths that bass simply can’t ignore. The square bill bounces off rocks, wood, and cover without hanging up, triggering reaction strikes on every deflection.\u003c\/p\u003e\n\n\u003cp\u003eIts \u003cstrong\u003eEBS MultiTouch Technology™\u003c\/strong\u003e lets you choose from three natural baitfish sounds to perfectly match the forage base — the same customizable sound advantage that makes the Primetyme CB 2.0 so deadly, now in a square bill package. Combine that with the float-back action on the pause and you have a 1-2 combination that draws fish from double the distance of any traditional square bill crankbait.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eChampionship Design. Three Sounds. Unstoppable Action:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🔊 \u003cstrong\u003eEBS MultiTouch Technology™\u003c\/strong\u003e — 3 selectable baitfish sounds to match any forage, any condition\u003c\/li\u003e\n  \u003cli\u003e🏆 \u003cstrong\u003eChampionship-winning design\u003c\/strong\u003e — proven Howeller DMC DNA in a square bill package\u003c\/li\u003e\n  \u003cli\u003e🪏 \u003cstrong\u003eSquare bill deflection action\u003c\/strong\u003e — bounces off cover and triggers reaction strikes\u003c\/li\u003e\n  \u003cli\u003e📉 \u003cstrong\u003eDives to 4 feet\u003c\/strong\u003e — ideal for shallow to mid-range cover presentations\u003c\/li\u003e\n  \u003cli\u003e⏸️ \u003cstrong\u003eFloat-back action\u003c\/strong\u003e — deadly pause trigger for following fish\u003c\/li\u003e\n  \u003cli\u003e🎨 \u003cstrong\u003e12 color options\u003c\/strong\u003e — shad, craw, and forage patterns for any water\u003c\/li\u003e\n  \u003cli\u003e🪝 \u003cstrong\u003e2X Strong Daiichi #4 hooks x2\u003c\/strong\u003e — sharp and reliable for solid hooksets\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait (Square Bill)\u003cbr\u003e\n\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\n\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 4'\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.57 oz \/ 16.15g\u003cbr\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30cm\u003cbr\u003e\n\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi #4 x2\u003cbr\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS MultiTouch Smart Chip (3 Selectable Sounds)\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"Forward Facing Sonar Compatible\" width=\"134\" height=\"147\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Guntersville Craw","offer_id":44056940740696,"sku":"LURE-848927013433","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44056940773464,"sku":"LURE-848927013501","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44056940806232,"sku":"LURE-848927013440","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":44056940839000,"sku":"LURE-848927013020","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44056940871768,"sku":"LURE-848927013037","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44056940904536,"sku":"LURE-848927013129","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":44056940937304,"sku":"LURE-848927013235","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44056940970072,"sku":"LURE-848927013334","price":21.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44056941002840,"sku":"LURE-848927013358","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44056941035608,"sku":"LURE-848927013372","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44056941068376,"sku":"LURE-848927013549","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":44056941101144,"sku":"LURE-848927013686","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/4800\/8536\/files\/1368profile.png?v=1777586055","url":"https:\/\/taylorhollertackleco.com\/products\/howeller-dmc-sq","provider":"Taylor Holler Tackle Co.","version":"1.0","type":"link"}