{"product_id":"howeller-dmc-plus-1","title":"Howeller DMC Plus Deep Crankbait – EBS MultiTouch 3-Sound Technology","description":"\u003cp\u003eThe \u003cstrong\u003eHoweller DMC Plus\u003c\/strong\u003e takes the championship-winning Howeller Dream Master Classic DNA and scales it up — slightly larger at 2.6\" with a wider body that produces a wide, strong wobble and fast action down to \u003cstrong\u003e10 feet\u003c\/strong\u003e. It’s a must-have for any crankbait box when bass push deeper and you need a bigger profile with more depth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEBS MultiTouch Technology™\u003c\/strong\u003e lets you change the sound the bait emits on the water, effectively giving you three baits in one. Match the forage, trigger reaction strikes, and draw fish from double the distance of any traditional deep crankbait — all in the same lure.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eChampionship DNA. Deeper Reach. Three Sounds:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🔊 \u003cstrong\u003eEBS MultiTouch Technology™\u003c\/strong\u003e — 3 selectable baitfish sounds = three baits in one\u003c\/li\u003e\n  \u003cli\u003e🏆 \u003cstrong\u003eChampionship-winning DMC design\u003c\/strong\u003e — proven Howeller DNA scaled up for deeper water\u003c\/li\u003e\n  \u003cli\u003e📉 \u003cstrong\u003eDives to 10 feet\u003c\/strong\u003e — wider body and deeper bill for mid-to-deep presentations\u003c\/li\u003e\n  \u003cli\u003e🌊 \u003cstrong\u003eWide, strong wobble with fast action\u003c\/strong\u003e — irresistible to bass holding on deep structure\u003c\/li\u003e\n  \u003cli\u003e🎨 \u003cstrong\u003e18 color options\u003c\/strong\u003e — shad, craw, bream, and forage patterns for any water\u003c\/li\u003e\n  \u003cli\u003e🪝 \u003cstrong\u003e2X Strong Daiichi #4 hooks x2\u003c\/strong\u003e — sharp and reliable for solid hooksets at depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\n\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\n\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 10'\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.68 oz \/ 19.28g\u003cbr\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.6cm\u003cbr\u003e\n\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi #4 x2\u003cbr\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS MultiTouch Smart Chip (3 Selectable Sounds)\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"Forward Facing Sonar Compatible\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Splatter Back Pearl","offer_id":44056984223832,"sku":"LURE-848927010067","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Beauty Shad","offer_id":44056984256600,"sku":"LURE-848927010029","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Shad","offer_id":44056984289368,"sku":"LURE-848927010036","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":44056984322136,"sku":"LURE-848927010081","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":44056984354904,"sku":"LURE-848927010111","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":44056984387672,"sku":"LURE-848927010142","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44056984420440,"sku":"LURE-848927010203","price":20.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":44056984453208,"sku":"LURE-848927010333","price":20.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44056984485976,"sku":"LURE-848927010357","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44056984518744,"sku":"LURE-848927010371","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44056984551512,"sku":"LURE-848927010432","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44056984584280,"sku":"LURE-848927010449","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44056984617048,"sku":"LURE-848927010494","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44056984649816,"sku":"LURE-848927010500","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Citrus Sparkle","offer_id":44056984682584,"sku":"LURE-848927010548","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":44056984715352,"sku":"LURE-848927010579","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":44056984748120,"sku":"LURE-848927010685","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44056984780888,"sku":"LURE-848927010692","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/4800\/8536\/files\/howeller-dmc-plus-6352808.png?v=1777658714","url":"https:\/\/taylorhollertackleco.com\/products\/howeller-dmc-plus-1","provider":"Taylor Holler Tackle Co.","version":"1.0","type":"link"}