{"product_id":"flatmaster","title":"FlatMaster Flat-Sided Crankbait for Cold Water Bass \u0026 Walleye – EBS Sound Technology","description":"\u003cp\u003eThe \u003cstrong\u003eFlatMaster\u003c\/strong\u003e was designed by Team Livingston pros who wanted a crankbait with \u003cstrong\u003eEBS Technology™\u003c\/strong\u003e and a tighter, more controlled action for tough fishing conditions. Its \u003cstrong\u003eflat-sided body\u003c\/strong\u003e produces a tighter wobble than round-bodied crankbaits — the go-to presentation when water temperatures drop and fish get finicky. Cold water, post-front conditions, and pressured fish all call for the FlatMaster.\u003c\/p\u003e\n\n\u003cp\u003eThe flat-sided design combined with EBS gives you double the attraction distance of traditional lures, drawing bass and walleye in from 6–10 feet down even when they’re reluctant to chase.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eFlat-Sided. Tight Action. Cold Water Specialist:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🔊 \u003cstrong\u003eEBS Smart Chip\u003c\/strong\u003e — real baitfish sounds that draw fish from 2x the distance in tough conditions\u003c\/li\u003e\n  \u003cli\u003e🪏 \u003cstrong\u003eFlat-sided body\u003c\/strong\u003e — tighter wobble action designed for cold water and finicky fish\u003c\/li\u003e\n  \u003cli\u003e🌡️ \u003cstrong\u003eCold water specialist\u003c\/strong\u003e — built by Team Livingston pros for tough fishing conditions\u003c\/li\u003e\n  \u003cli\u003e📉 \u003cstrong\u003eDives 6–10 feet\u003c\/strong\u003e — mid-depth range for bass and walleye on structure\u003c\/li\u003e\n  \u003cli\u003e🎨 \u003cstrong\u003e13 color options\u003c\/strong\u003e — shad, craw, and forage patterns for any water\u003c\/li\u003e\n  \u003cli\u003e🪝 \u003cstrong\u003e2X Strong VMC BN #6 hooks x2\u003c\/strong\u003e — sharp and reliable for solid hooksets\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait (Flat-Sided)\u003cbr\u003e\n\u003cstrong\u003eAction:\u003c\/strong\u003e Floating \/ Tight Wobble\u003cbr\u003e\n\u003cstrong\u003eDepth:\u003c\/strong\u003e 6–10'\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.42 oz \/ 11.90g\u003cbr\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 2.32\" \/ 5.89cm\u003cbr\u003e\n\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BN #6 x2\u003cbr\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"Forward Facing Sonar Compatible\" width=\"142\" height=\"155\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":44056970723416,"sku":"LURE-848927030034","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse Shad","offer_id":44056970756184,"sku":"LURE-848927030041","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":44056970788952,"sku":"LURE-848927030089","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":44056970821720,"sku":"LURE-848927030140","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44056970854488,"sku":"LURE-848927030201","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":44056970887256,"sku":"LURE-848927030232","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":44056970920024,"sku":"LURE-848927030256","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44056970952792,"sku":"LURE-848927030331","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44056970985560,"sku":"LURE-848927030355","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44056971018328,"sku":"LURE-848927030393","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44056971051096,"sku":"LURE-848927030430","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44056971083864,"sku":"LURE-848927030447","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44056971116632,"sku":"LURE-848927030546","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/4800\/8536\/files\/flatmaster-8611514.png?v=1777658661","url":"https:\/\/taylorhollertackleco.com\/products\/flatmaster","provider":"Taylor Holler Tackle Co.","version":"1.0","type":"link"}